Terms

Entitlement
is a guarantee of access to benefits because of rights, or by agreement through law. It can also refer, in a more casual sense to someone's belief that he/she is deserving of some particular reward or benefit.

MSO
Multiple System Operator (MSO)

SVOD
Subscription Video-on-Demand (SVOD)
Upsell/Up-selling

is a sales technique whereby a salesman attempts to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously.

Examples of up-sales are adding side dishes to a food order, selling an extended service contract for an appliance, suggesting a customer purchase more RAM or a larger hard drive (whether or not they need it) when servicing his computer, or selling luxury finishing on a vehicle. A common technique for successful up-sellers is becoming aware of a customer's background and budget, allowing them to better understand what the particular person might need. Many companies teach their employees to up-sell products and services. (from wikipedia)